50% of new businesses will fail within the first five years. In almost all cases, those failures can be traced back to the business owner not focusing on the three pillars of every successful business: establishing visibility for the business, failing to make the business
attractive to customers, and not being responsive to customer needs and concerns. If your business is struggling, odds are your foundation is lacking one or more of these essential pillars.
This book is not meant to be inspirational. There are no “secrets” or get-rich-quick schemes here. This book is a blueprint designed to show you how to make your business visible, attractive, and responsive. I’ve packed it with practical examples and tangible action steps so that you can easily build each pillar of success into the foundation of your business.
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